Target Audience:
Gender: My short film is targeted at both males and females due to the unisex nature of the production. There isn't a specific gender that this film is targeted too.
Age: The target age is young adults ranging from 16 year olds to 24 year olds as these are often the ages that young people are not fully respected in their job roles. This is part of the message of the film so its important that the youth that the film defends manage to see the production. However it is also encouraged for older audiences so that they may see the message and take it into account.
My film will appeal to students as they are more accustomed to the humour that can be brought from awkward and embarrassing situations such as the scenes shown in my short film. They also have experience with part time jobs such as the 'Pizza delivery boy' role shown in mine so the main character would be relatable for them as he is also a student.
Similar Products:
I took the inspiration for my own short film from two similar products. The short film 'I'm Here' by Spike Jonze gave an insightful message of inequality, this message was very broad so I took this information to target a specific group of people 'youth in the workplace' to highlight the inequalities present there.
The other similar product which I took inspiration from was 'The man who can't stop putting things in bins' which is a Virgin Media short. This film is a mocumentary which gave me the inspiration to present my own short film in this way. I felt that I could deliver the message I wanted too in a comedic manner that the young adult audience would be able to better relate and receive.
BBFC Rating:
Our short film would have a Parental Guidance (PG) rating as there is no themes that would be upsetting for a young child. There is no strong language or violence in our production.
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